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Patently Apple


Last feed update: Monday February 20th, 2017 09:28:14 PM

Competing Smartphone OEMs are Racing to Match the iPhone 8's Upcoming Next-Gen Touch ID Methodology

Monday February 20th, 2017 03:12:50 PM Jack Purcher

Yesterday we reported on Apple's latest acquisition of RealFace, a facial recognition company out of Israel. Many in the industry believe that Apple is likely to add a security level to the upcoming iPhone 8 so that users will be able to authenticate themselves using facial recognition via a new iris scanner and Touch ID via a new method ...


Apple is Smartly Shifting their Advertising Focus to Produce more Local Content instead of Translating U.S. Ads Globally

Monday February 20th, 2017 02:08:11 PM Jack Purcher

According to new report, Apple has restructured its relationship with its ad agency, TBWA\Media Arts Lab, to focus more on creating digital and regional campaigns—and less on translating, or 'localizing' big brand campaigns for global markets.


The Latest Harris Reputation Ratings Poll Reveals Samsung has Plummeted from #3 in 2015 to #49 in 2016

Monday February 20th, 2017 01:32:38 PM Jack Purcher

Samsung just can't shake off the bad string of news lately. According to a new report published today, the reputation of the Samsung brand in the US has plummeted to #49 in a top 100 list of top brands from #3 in 2015


Apple's First 'Touch Bar' Patent covering Extensions to the Desktop Surfaces in Europe

Sunday February 19th, 2017 06:25:21 PM Jack Purcher

In December Patently Apple posted a report titled "Apple Patent Filing Shows new MacBook Pro Touch Bar Possibly coming to their Magic Keyboard and beyond. Today Patently Apple has discovered a new patent filing that was made in Europe this week that covers Apple's Touch Bar. It's made abundantly clear that Touch Bar will go beyond the MacBook to ...


Apple Acquires Israeli based Facial Recognition Company RealFace

Sunday February 19th, 2017 03:00:31 PM Jack Purcher

There was a period between 2012 and 2014 where Apple was clearly working on facial recognition software prior to shifting gears quickly to biometrics via fingerprint recognition. With the advent of cheaper Iris camera modules now available, smartphone vendors like Samsung and now Apple are looking to Facial Recognition as a secondary mode of user authentication.


Apple Wins another 7 Design Patents Covering Beats Headphones and an All-New Apple Store Headphone Display

Sunday February 19th, 2017 12:27:34 PM Jack Purcher

It's another big day for Apple at the Hong Kong Patent Office. Yesterday Patently Apple posted a report titled "Apple wins a Design Patent for a Next-Gen Apple Store Display Structure for Apple TV." In this second design patent report we cover another seven patents related to Beats EP headphones and a new kind of Apple Store display ....


Apple wins a Design Patent for a Next-Gen Apple Store Display Structure for Apple TV

Saturday February 18th, 2017 07:55:25 PM Jack Purcher

Most Apple Stores today present Apple TV as presented in our cover graphic. Apple has been experimenting with a new Apple TV display structure such as the one noted below in our report. Late yesterday the Hong Kong Patent and Trademark Office published a series of new design patents issued to Apple for display structures and more. The first ...


Another Analyst Report Confirms that Apple was Pounded into the Ground in China by Local Vendors in Q4

Saturday February 18th, 2017 04:41:17 PM Jack Purcher

In Q3 2016 Patently Apple posted a report titled "Oppo Flies to top Smartphone Vendor in China for Q3 with Apple landing in Fifth Spot." With Apple releasing their new iPhone 7 and iPhone 7 Plus with a cool new dual lens camera it was expected to see Apple rebound in China in Q4 2016. While Apple had a record breaking quarter for the iPhone, it didn't even make the slightest dent in China ...


Apple will Reportedly Bank on their Cheapest iPhone SE to Lead the way in India in 2017

Saturday February 18th, 2017 02:46:58 PM Jack Purcher

In the coming months Apple will start assembling its lower-priced iPhone SE models at a contract manufacturer's plant in the southern Indian technology hub of Bengaluru. The rumor is that Apple will kick start production of the iPhone SE first because it's the least expensive iPhone ..


Samsung Files U.S. Trademarks for 'Galaxy S8' and 'Gear Fit Pro' where 'Digital Assistant' is First Introduced

Saturday February 18th, 2017 12:57:38 AM Jack Purcher

The Mobile World Congress kick starts on February 27, 2017 in Barcelona. While Samsung will not be launching the Galaxy S8 at the event, the U.S. Patent Office reveals that they filed for the Galaxy S8 trademark in January 2017 as noted below. The more interesting trademark that was discovered today was one filed on January 26 for Gear Fit Pro which is the first Samsung trademark to mention 'digital assistant.'


A New Batch of iPad Pro Ads are now out with one Disseminating Fake News

Friday February 17th, 2017 08:33:31 PM Jack Purcher

Apple published a new round of iPad Pro TV commercials with one of them being about no viruses on iPad. That could be a stretch if not ...


Key Apple Touch Module Supplier sees a Bright 2017 with new iDevice Lineup and Next-Gen 3D Touch

Friday February 17th, 2017 04:06:31 PM Jack Purcher

Did TPK's CEO let the cat out of the bag about a new Apple iPhone 8 feature coming later this year?


Apple Store in Sydney Australia Evacuated due to Suspected Bomb Threat

Friday February 17th, 2017 02:36:29 PM Jack Purcher

Today it's being reported that the the Apple store in Sydney Australia was evacuated ...


While Apple's iPad remained the Leader in Tablets for 2016, Innovation is needed to reinvigorate the Sector

Friday February 17th, 2017 01:24:43 PM Jack Purcher

While Apple toppled iPad expectations for 2016, the fact remains that for the year iPad sales dropped 14.1%, more than double the industry as a whole which fell 6.6%, according to the latest TrendForce report covering the tablet market. Apple's total shipment for 2016 came in at ...







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